Data Column | Institute for Advanced Analytics
The Collaborative Blog for Students in the Master of Science in Analytics
Our recent marketing project was about creating customer segments for an online travel company. While we spent hours crunching data and looking at statistics to come up with those magic segments – our results and final presentation were the most interesting parts of this project. We presented our findings with Continue reading "Clustomer" Segmentation
On my flight to Las Vegas, I considered how I could best use the little money in my pocket. I could gamble it in the casino, or I could save it for a Christmas present for my mother. I remember my successes in the simple card game War as a Continue reading How I Didn't Lose Money in Vegas
10 years. It has been 10 years since the last Star Wars film, and the world is fully feeling the Star Wars fever. From Star Wars toys and games to Star Wars household items, Star Wars is everywhere you turn and it could not be more exciting. With Star Wars Continue reading Star Wars and text mining: This is the post you are looking for…
I sometimes feel awkward mingling at networking events and the thought of pitching myself in 20 seconds with something memorable gives me the heebie jeebies. Here are a few pitches or memorable phrases that I know won’t work, but may be useful to excercise my mental block demons. Hopefully getting Continue reading Elevator pitches that just won’t work…