Data Column | Institute for Advanced Analytics
The Collaborative Blog for Students in the Master of Science in Analytics
Those who do not follow golf closely may wonder what a “golfer-year” is. Those who do follow golf closely know it’s a term I have just imagined into being. In my attempt to define the greatest golfer of all time, I struggled with how to compare players. Rather than count Continue reading The Best "Golfer-Year"
Our recent marketing project was about creating customer segments for an online travel company. While we spent hours crunching data and looking at statistics to come up with those magic segments – our results and final presentation were the most interesting parts of this project. We presented our findings with Continue reading "Clustomer" Segmentation