Our recent marketing project was about creating customer segments for an online travel company. While we spent hours crunching data and looking at statistics to come up with those magic segments – our results and final presentation were the most interesting parts of this project. We presented our findings with a little help from some of our classmates – we call them “clustomers.”
We thought that the best way to show these customers was a live demonstration. We welcomed our “clustomers” to the stage and provided specific marketing strategies to appeal to each of our “clustomers.”
Columnists: Daniel Brannock, Hylan Carter, Mallika Dey, Sarah Gauby, and Leigh Ann Herhold
Data Column | Institute for Advanced Analytics
The Collaborative Blog for Students in the Master of Science in Analytics
